Posted by Joe Franscella, 1-3-2011: 2011 is here, and for those of us in the mix so is RSA Conference 2011. Many of us have already been working with clients on their plans and pitches for the event and the veterans among us know that by now we should be focusing in on what our [...]
Trainer’s “Best Integrated Consumer Campaign” Produced Billions of Impressions for Online Retailer Zazzle PLEASANTON, CA – June 29, 2010 - Trainer Communications, a full-service public relations, integrated marketing and social media agency servicing the enterprise and consumer technology sectors, today announced that the San Francisco Chapter of the Public Relations Society of America (PRSA-SF) has [...]
Posted by Joe Franscella, 3-5-2010: Again, I had an excellent, educational experience at the RSA Conference. I run into editors, bloggers and analysts I know from time to time at the show and always ask them the same question, anything new, exciting or cutting-edge? Invariably, I get yes and no responses but this year I [...]
Posted by Joe Franscella – 1-24-2010: The start of January marked my second anniversary at Trainer Communications. On that day, I tweeted: I meant it, too. There’s a lot of great things that go on at Trainer Communications. Aside from working with an excellent bunch of PR, communications and marketing pros, Trainer’s commitment to Metrics [...]
Posted by Joe Franscella, 11-24-09 – There’s nothing like an award to rally the troops, build morale and validate the value of your organization’s services. At my day job, Trainer Communications, we value awards our clients win as well as those we earn. They not only instill a sense of organizational pride, they also validate [...]
Posted by Joe Franscella – 10-30-09 – Happy Halloween from a few of the hard-working, fun-loving gang at Trainer Communications. You won’t find a better bunch of PR and marketing practitioners completely devoted to client satisfaction but also sure to have, at least, a little fun every day.
Posted by Joe Franscella Media designed to be made available quickly and easily over the Internet to anyone with a Web browser and Internet connection is typically referred to as “Social Media.” Commonly used social media types include videos, blogs, photos, PodCasts and remarks made on social media publishing communities, blog reply fields and platforms [...]
Posted by Joe Franscella I’m not big on press releases or announcements that start off by stating “… is pleased to announce …” But, I gotta say that in this particular case I really am pleased to announce (on Security Heavy) Trainer TV, my firm’s video contribution to the IT, marketing and public relations spaces. [...]
Posted by Joe Franscella About nine months ago, I had a phone conversation with Bob McMillen of IDG to better understand what he looks for in a news story. During the course of the call, the topic came up of just how many Information Security vendors there are. I don’t have an exact figure, but [...]
Posted by Mary Van Zandt The IT industry never ceases to amaze me! During the dot-com era I was working at Sterling Commerce and my charter was to market the company’s first security products. At that time, many believed that if you were perceived by your buyers as a brick and mortar company you had [...]
Susan Trainer, President of Trainer Communications, receives the 2009 ‘Best Agency to Work For’ SABRE award from Paul Holmes in New York City. Trainer Communications, the premier provider of integrated marketing and high tech public relations services that create global market leaders, today announced its selection as the “Best Boutique PR Agency to Work For” [...]
Trainer Commmunications Security Practice, under the leadership of VP Mary Van Zandt, wins the monthly “Above & Beyond the Call” award for outstanding work at RSA Conference 2009. Proud to say that I am part of the team along with Shannon Magill.