Posted by Joe Franscella A while back, I tweeted: The more someone claims to be a social media expert the less of one they become. The message’s implication was clear: so many people are claiming to be “social media experts” that deciding whom to engage to help you position your company and products on social [...]
I gave in, after not much thought I purchased a Kindle V2. What the heck, I only have to buy about 20 of the half-priced Kindle books to pay it off. My first purchase – Geoffrey Moore’s classic marketing manifesto “Crossing the Chasm.” I have been meaning to reread the piece for some time and [...]