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	<title>Security Heavy &#187; Amazon</title>
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		<title>Kindle Brings Chasm Back to Life</title>
		<link>http://www.securityheavy.com/2009/04/kindle-brings-chasm-back-to-life/</link>
		<comments>http://www.securityheavy.com/2009/04/kindle-brings-chasm-back-to-life/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 18:56:11 +0000</pubDate>
		<dc:creator>Blogger in Chief</dc:creator>
				<category><![CDATA[Elements of Life]]></category>
		<category><![CDATA[Featured]]></category>
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		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Crossing the Chasm]]></category>
		<category><![CDATA[Geoffrey Moore]]></category>
		<category><![CDATA[Kindle]]></category>

		<guid isPermaLink="false">http://securityheavy.com/?p=122</guid>
		<description><![CDATA[I gave in, after not much thought I purchased a Kindle V2. What the heck, I only have to buy about 20 of the half-priced Kindle books to pay it off. My first purchase &#8211; Geoffrey Moore&#8217;s classic marketing manifesto &#8220;Crossing the Chasm.&#8221; I have been meaning to reread the piece for some time and [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_124" class="wp-caption alignright" style="width: 242px"><img class="size-medium wp-image-124" title="Kindle" src="http://securityheavy.com/wp-content/uploads/2009/04/kindle-232x300.jpg" alt="The Kindle V2" width="232" height="300" /><p class="wp-caption-text">The Kindle V2</p></div>
<p>I gave in, after not much thought I purchased a <a href="http://www.amazon.com/Kindle-Amazons-Wireless-Reading-Generation/dp/B00154JDAI/ref=amb_link_83624371_1?pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_s=center-1&amp;pf_rd_r=0A7DCNKB2W6KZTP7QM2H&amp;pf_rd_t=101&amp;pf_rd_p=473834751&amp;pf_rd_i=507846">Kindle V2.</a> What the heck, I only have to buy about 20 of the half-priced Kindle books to pay it off.</p>
<p>My first purchase &#8211; <a href="http://www.amazon.com/Crossing-the-Chasm/dp/B000FC119W/ref=sr_1_1?ie=UTF8&amp;s=digital-text&amp;qid=1239821358&amp;sr=1-1">Geoffrey Moore&#8217;s classic marketing manifesto &#8220;Crossing the Chasm.&#8221; </a>I have been meaning to reread the piece for some time and I have to admit, the Kindle experience is making it easier and quicker. The Kindle is kind of like a unified reading management platform (Good lord, have I been in marketing and PR too long or what?). You can read, take notes, highlight and get dictionary access on a single console. The Kindle samples provide more insight into potential purchases as opposed to just a table of contents, forward or book review &#8211; a feature I really like. Other books I&#8217;ve purchased include <a href="http://www.amazon.com/Search-Engine-Optimization-Dummies-ebook/dp/B0017SYP5K/ref=sr_1_1?ie=UTF8&amp;s=digital-text&amp;qid=1239821425&amp;sr=1-1">SEO for Dummies</a> and <a href="http://www.amazon.com/WordPress-For-Dummies-ebook/dp/B000XU4U08/ref=sr_1_1?ie=UTF8&amp;s=digital-text&amp;qid=1239821460&amp;sr=1-1">WordPress</a> <a href="http://www.amazon.com/WordPress-For-Dummies-ebook/dp/B000XU4U08/ref=sr_1_1?ie=UTF8&amp;s=digital-text&amp;qid=1239821460&amp;sr=1-1">for Dummies</a>, so soon I hope my blog will start to look better and reach a wider audience.</p>
<p>Couple other thoughts:</p>
<p>A few weeks ago I wrote a post about life with Twitter. Fellow blogger Tony Mackey (<a rel="nofollow" href="http://tonymackeypr.blogspot.com/2009/04/seven-stages-of-twitter.html">http://tonymackeypr.blogspot.com</a>) commented but for some unknown reason I didn&#8217;t receive notice of it for moderation until today. There has got to be a better, easier, faster way to enable moderation &#8211; maybe my Kindle purchases will guide the way. Anyway, I liked Tony&#8217;s <em>Seven Stages of Twitter</em>:</p>
<p>1 &#8211; Ignorance and disbelief<br />
2 &#8211; Denial<br />
3 &#8211; Anger and Embarrassment<br />
4 &#8211; Fear and Bargaining<br />
5 &#8211; Guilt<br />
6 &#8211; Depression<br />
7 &#8211; And finally Acceptance and Hope</p>
<p>Although I might add an 8th: Productizing and Monetizing</p>
<p>Posted by Joe Franscella</p>
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