Joe Franscella

Joe Franscella is a award winning public relations strategist and Web 2.o video producer recognized for developing and executing campaigns that deliver positive visibility, lucrative partnerships and qualified leads. He has more than 12 years of experience as a PR, communications and marketing strategist, blogger and journalist.

Joe is currently a Sr. Account Manager with Trainer Communications in Pleasanton, CA, and Editor in Chief of Security Heavy.

Joe developed a passion for communications in the early 90’s while working as an intern in the Communications and Press offices of former California Governor Pete Wilson. For the past decade, he’s worked in the communications, public relations, news and advertising industries.

Prior to joining Trainer, Joe was managing editor of a Central Valley (California) city’s official newspaper. During his six-year tenure, he established the paper’s online presence, IT system and – during an era when most newspapers experienced subscription declines – increased subscriptions 30 percent and profit 50 percent.

Previously, as a communications manager for TIBCO Software, he developed and managed a corporate video program, handled PR for EAI software product launches, and created a sports PR program that leveraged the celebrity of three-time Super Bowl Champion Roger Craig of the San Francisco 49ers.

Before joining TIBCO, Joe was a public relations account executive assigned to the team that launched the PeopleSoft 8 ERP solution. The launch PR efforts were so successful that PeopleSoft’s stock climbed from $20 to almost $50 per share within a couple weeks of the initial media outreach; and you know the rest of the story as PeopleSoft was eventually acquired by Oracle.

Joe has also executed PR campaigns for the Pacific Gas & Electric Company’s largest urban territory, founded and ran his own advertising and communications consultancy, been a beat reporter and photographer covering everything from politics to sports to human interest, and he has even produced a weekly television show.

When not at work, Joe devotes most of his time to his wife Kim, son Eddie, and daughter Erricka. His hobbies include trying to keep pace with Eddie while he rides his electric quad through his neighborhood, video shooting and editing, reading the Wall Street Journal from cover to cover, and honing his archery and elk calling skills in preparation for his annual hunting trips.