Posted by Joe Franscella – 1-24-2010: The start of January marked my second anniversary at Trainer Communications. On that day, I tweeted: I meant it, too. There’s a lot of great things that go on at Trainer Communications. Aside from working with an excellent bunch of PR, communications and marketing pros, Trainer’s commitment to Metrics [...]

Posted by Joe Franscella, 11-24-09 – There’s nothing like an award to rally the troops, build morale and validate the value of your organization’s services. At my day job, Trainer Communications, we value awards our clients win as well as those we earn. They not only instill a sense of organizational pride, they also validate [...]

Posted by Joe Franscella, 11-17-09 – Anyone who’s ever brought a client in front of Mike Rothman for a briefing knows two things: 1.) Prepare the client to tell the truth; 2.) Prepare the client to hear the truth. Although a lot of times clients don’t realize it at first, the toughest briefings — which [...]