Posted by Joe Franscella, 3-17-2010: Trainer Communications’ PR and marketing professionals were, again, all over the RSA Conference, myself included. This year was especially exciting as the amount of client’s we were representing there increased 300 percent over 2009 and this year we conducted two surveys for our clients PacketMotion and Brocade and helped our [...]

Posted by Joe Franscella, 3-5-2010: Again, I had an excellent, educational experience at the RSA Conference. I run into editors, bloggers and analysts I know from time to time at the show and always ask them the same question, anything new, exciting or cutting-edge? Invariably, I get yes and no responses but this year I [...]

Posted by Joe Franscella, 2-25-2010: RSA Conference 2010 is here, only a few days away at least. Many in the PR trenches are busy psycho-dialing in hopes of scheduling that one last, or in some cases first, meeting with a journalist or analyst so you can prove your worth to your clients. If you have [...]

Posted by Joe Franscella — 1-27-2010: RSA Conference 2010 is here, that’s especially true if you’re in PR and you have an information security client that’s contracted with you to raise awareness for them at the show among media and bloggers. If you’re representing McAfee, Symantec, Cisco, RSA (EMC’s security division) or another mega IT [...]

Posted by Joe Franscella – 1-24-2010: The start of January marked my second anniversary at Trainer Communications. On that day, I tweeted: I meant it, too. There’s a lot of great things that go on at Trainer Communications. Aside from working with an excellent bunch of PR, communications and marketing pros, Trainer’s commitment to Metrics [...]