Posted by Joe Franscella, 1-3-2011: 2011 is here, and for those of us in the mix so is RSA Conference 2011. Many of us  have already been working with clients on their plans and pitches for the event and the veterans among us know that by now we should be focusing in on what our [...]

Posted by Joe Franscella, 10-1-2010: Market leadership is all about positioning, doesn’t matter if that market is IT, consumer or politics. Today the Obama Administration made former Chief of Staff Rahm Emanuel’s departure from the White House official. Emanuel now heads back to Chicago to run for the Mayor’s seat. Talk about your long-term positioning [...]

Trainer’s “Best Integrated Consumer Campaign” Produced Billions of Impressions for Online Retailer Zazzle PLEASANTON, CA  – June 29, 2010 -  Trainer Communications, a full-service public relations, integrated marketing and social media agency servicing the enterprise and consumer technology sectors, today announced that the San Francisco Chapter of the Public Relations Society of America (PRSA-SF) has [...]

Posted by Joe Franscella – 1-24-2010: The start of January marked my second anniversary at Trainer Communications. On that day, I tweeted: I meant it, too. There’s a lot of great things that go on at Trainer Communications. Aside from working with an excellent bunch of PR, communications and marketing pros, Trainer’s commitment to Metrics [...]

Posted by Joe Franscella, 11-24-09 – There’s nothing like an award to rally the troops, build morale and validate the value of your organization’s services. At my day job, Trainer Communications, we value awards our clients win as well as those we earn. They not only instill a sense of organizational pride, they also validate [...]

Posted by Joe Franscella, 11-17-09 – Anyone who’s ever brought a client in front of Mike Rothman for a briefing knows two things: 1.) Prepare the client to tell the truth; 2.) Prepare the client to hear the truth. Although a lot of times clients don’t realize it at first, the toughest briefings — which [...]

Posted by Joe Franscella – 10-30-09 – Happy Halloween from a few of the hard-working, fun-loving gang at Trainer Communications. You won’t find a better bunch of PR and marketing practitioners completely devoted to client satisfaction but also sure to have, at least, a little fun every day.

Posted by Joe Franscella Media designed to be made available quickly and easily over the Internet to anyone with a Web browser and Internet connection is typically referred to as “Social Media.” Commonly used social media types include videos, blogs, photos, PodCasts and remarks made on social media publishing communities, blog reply fields and platforms [...]

Posted By Joe Franscella The last thing any good general wants to do is go to war with untrained soldiers. Could you imagine devising a clever strategy and then deploying soldiers on the battlefield who don’t know the difference between a muzzle and a breach? The results would be disastrous. Imagine you are a CMO, [...]

Posted by Joe Franscella About nine months ago, I had a phone conversation with Bob McMillen of IDG to better understand what he looks for in a news story. During the course of the call, the topic came up of just how many Information Security vendors there are. I don’t have an exact figure, but [...]

Posted by Joe Franscella I was as intrigued by Claire Caine Miller’s New York Times piece, Spinning the Web: P.R. in Silicon Valley, as Michael Arrington and Todd Defren were. Like anyone who read it, I agreed with some of it and I disagreed with some of it. I also agreed and disagreed with various [...]

Posted by Joe Franscella Whenever I am tasked with video responsibilities at my firm, I always make a beeline to YouTube to do dearches and gather inspiration. Today I was searching for some comedy fodder related to technology reporting and I came across this old David Pogue video. Listen to the lyrics closely, it really [...]

Posted by Joe Franscella A while back, I tweeted: The more someone claims to be a social media expert the less of one they become. The message’s implication was clear: so many people are claiming to be “social media experts” that deciding whom to engage to help you position your company and products on social [...]

Posted by Joe Franscella I’m a big fan of Web 2.0 video. I love that Web 2.0 empowers anyone with a video camera and an Internet connection to quickly and easily share their perspectives with the world and it truly is living the dream for me to get paid to produce corporate video for the [...]

Posted by Mary Van Zandt The IT industry never ceases to amaze me!  During the dot-com era I was working at Sterling Commerce and my charter was to market the company’s first security products.   At that time, many believed that if you were perceived by your buyers as a brick and mortar company you had [...]

Susan Trainer, President of Trainer Communications, receives the 2009 ‘Best Agency to Work For’ SABRE award from Paul Holmes in New York City. Trainer Communications, the premier provider of integrated marketing and high tech public relations services that create global market leaders, today announced its selection as the “Best Boutique PR Agency to Work For” [...]

ThreatPost.com Editor Ryan Naraine talks about his new gig during RSA Conference 2009. ThreatPost.com from Joe Franscella on Vimeo. IT security solutions vendor Kaspersky Lab specializes in reducing risk, ironically though, it has thrown its hat into the most risky industry of the day – news. A few weeks ago at RSA Conference 2009, Kaspersky [...]

On a recent bi-coastal media and analyst tour, Trainer Communications caught up with Secure Passage executives in between briefings and they validated the importance of having Trainer’s marketing and communications professionals on their side. Trainer Communications, the premier provider of integrated marketing and high-tech public relations services that create global market leaders, today announced that [...]

I gave in, after not much thought I purchased a Kindle V2. What the heck, I only have to buy about 20 of the half-priced Kindle books to pay it off. My first purchase – Geoffrey Moore’s classic marketing manifesto “Crossing the Chasm.” I have been meaning to reread the piece for some time and [...]

Over a year ago I accepted a job at Trainer Communications, a Marketing and Public Relations firm managing foreign and domestic accounts for private and public companies. It is a fantastic place to work – more about that in a later post. I was hired into the Security Practice and was not sure what to [...]