Compliance and Social Media Collide at SocialVolt

Posted by Joe Franscella, 8-24-2010:

I’m a social mediaphile. I have a passion for all things social media and the technologies that enable them. I was particularly intrigued when a client of mine pointed out the Kansas City firm SocialVolt to me. SocialVolt is a social media management platform that claims to provide management and monitoring of social media discussions across multiple social technologies in a single dashboard-type of location. OK, no big differentiation from what other similar types of tools do. There was one particular capability SocialVolt provided that I found intriguing though — its compliance functionality.

I didn’t have a chance to speak with anyone at SocialVolt, but their website reads:

Using STUDIO’s first in class compliance feature set, organizations can now determine compliance rules, utilize sustainable discussion databases as well as backup and archive all conversations. Organizations can now scale social media across an entire enterprise without having to worry about jeopardizing their brand name!

If it actually works, its impressive to say the least to think that a regulated organization can cut loose on social media without worrying about compliance related issues. What’s even more intriguing is that SocialVolt doesn’t just stop at claiming to enable compliance, it specifies specific regulations it works with:

Whether it’s FINRA, FDIC, OCC, HIPAA or your own internal compliance officers, STUDIO gives you the tools you need to supply detailed research on any social media activity originated in STUDIO and even activity originated outside STUDIO.

Considering the speed at which companies such as Kaiser are utilizing new media services to market health care products and services, HIPAA coverage I think is an especially smart decision they made.

Definitely an intriguing technology that is worth watching, especially as social technologies become more and more embraced by mainstream internal and external marketing organizations now realizing that it is a powerful communications channel that delivers results.

One thing I would like to see out of SocialVolt is a customer use case posted on the website or even some commentary on a blog or two about how regulated companies are using the technology. For now, I rate them as a definite company to watch.