Commitment to Video, Just One of the Reasons I Like it at Trainer
Posted by Joe Franscella – 1-24-2010:
The start of January marked my second anniversary at Trainer Communications. On that day, I tweeted:
I meant it, too. There’s a lot of great things that go on at Trainer Communications. Aside from working with an excellent bunch of PR, communications and marketing pros, Trainer’s commitment to Metrics Matter™ (the agreement made between Trainer and clients on the amount of press coverage that will be achieved for each initiative) and entrepreneurial spirit fosters the perfect environment for me — one where results are key and creativity and initiative are rewarded.
Prior to coming to Trainer, I had been the managing editor of a Central Valley (CA) newspaper and founder and general manager of a communications and advertising consultancy that produced a weekly cable network television show covering sports and recreation activities. During the 26 episodes, I leaned to do everything it took to produce a weekly show, which included but by no means was limited to — securing sponsors, filming, editing, voice over, production, coordination with the cable company for scheduling and technical matters, and receiving praises with humility and scorn with professionalism. Need to produce a weekly cable television show? Let’s talk.
One of the things I wanted to carry into my PR and communications work for clients and Trainer was my ability to produce video — something I am glad to say I’ve had a chance to do. Through the course of my Trainer career, I’ve produce videos for former clients, current clients and Trainer, some of which you can check out here:
Solidifying my satisfaction over the past two years at Trainer were two key events, 1.) Helping our firm to win a national Videographer’s Award of Distinction for production of a Web 2.0 news video, and, 2.) Being named as one of the leads of Trainer’s Video Practice in our 2009 yearend release. Check it out:
I am looking forward to another year with Trainer (and many more after that), to building the video practice and to continuing to help lead client accounts successfully. Next up: RSA Conference 2010, here we come!