RSA Heavy

It’s almost time. Next week I will be heavily immersed on behalf of clients and my firm, Trainer Communications, in all things RSA Conference 2009. I am especially excited about the social media activities we are executing for my client Secure Passage. Over the course of event, they are meeting with several key journalists, bloggers and analysts to discuss their integration and reseller partner news and conducting a couple man-on-the-street surveys which will be posted to their Twitter, Facebook and LinkedIn accounts, where members of the InfoSec community can engage in conversations about the topics and other relevant security items.

To participate in the discussions and view the survey results, join them on Twitter @Secure Passage, Facebook and LinkedIn.

The discussion-sparking surveys are “Virtual Firewalls: Myth vs. Reality” and “Impact 09: How Reduced Spending is Affecting Information Security.” The virtual firewalls survey will look at how enterprises are using virtual firewalls in their enterprises; the IT spending survey will reveal how the current economic situation is affecting IT security spending and security overall. Both surveys will poll IT security decision makers from a wide range of industries. Results from the virtual firewalls survey will be released on Tuesday, April 21 at 4 p.m. PST; the IT spending survey results will be released Wednesday, April 22 between 9 a.m. and 11 a.m. PST.

Trainer Communications will also be there in force. Several companies are meeting with the company’s CEO Susan Trainer and Security Practice Vice President Mary Van Zandt to discuss how to improve their current marketing and communications. Both Susan and Mary have been in the marketing and communications game for more than two decades and Mary has spent a majority of that time focused on IT security. If you are going to be at RSA next week and want to get a gratis competitive media analysis between you and a leading competitor, contact Mary at mvanzandt at trainercomm dot com.

Until then – see you at RSA!

Posted by Joe Franscella