Kindle Brings Chasm Back to Life

The Kindle V2

I gave in, after not much thought I purchased a Kindle V2. What the heck, I only have to buy about 20 of the half-priced Kindle books to pay it off.

My first purchase – Geoffrey Moore’s classic marketing manifesto “Crossing the Chasm.” I have been meaning to reread the piece for some time and I have to admit, the Kindle experience is making it easier and quicker. The Kindle is kind of like a unified reading management platform (Good lord, have I been in marketing and PR too long or what?). You can read, take notes, highlight and get dictionary access on a single console. The Kindle samples provide more insight into potential purchases as opposed to just a table of contents, forward or book review – a feature I really like. Other books I’ve purchased include SEO for Dummies and WordPress for Dummies, so soon I hope my blog will start to look better and reach a wider audience.

Couple other thoughts:

A few weeks ago I wrote a post about life with Twitter. Fellow blogger Tony Mackey (http://tonymackeypr.blogspot.com) commented but for some unknown reason I didn’t receive notice of it for moderation until today. There has got to be a better, easier, faster way to enable moderation – maybe my Kindle purchases will guide the way. Anyway, I liked Tony’s Seven Stages of Twitter:

1 – Ignorance and disbelief
2 – Denial
3 – Anger and Embarrassment
4 – Fear and Bargaining
5 – Guilt
6 – Depression
7 – And finally Acceptance and Hope

Although I might add an 8th: Productizing and Monetizing

Posted by Joe Franscella