Security Heavy: Up and Running

Over a year ago I accepted a job at Trainer Communications, a Marketing and Public Relations firm managing foreign and domestic accounts for private and public companies. It is a fantastic place to work – more about that in a later post.

I was hired into the Security Practice and was not sure what to think at first. I had returned to PR following a six-year stint as the managing editor of a newspaper (with some periods of PR and advertising consulting work mixed in). My last tech PR gig prior was in 2001 at a company called TIBCO Software, and before that with an agency assigned to PeopleSoft. Back then the words “cyber security” weren’t even being mentioned — EAI and ERP were all the rage.

I jumped right into security. My first assignment was to book a tour for a startup out of Seattle. I realized immediately that social media and the proliferation of bloggers had dramatically changed the PR landscape. Also, that the Internet has become David’s sling, Sampson’s jaw bone if you will — it’s the one medium that can enable a little fish to take out the big fish with one calculated move. Fascinating — I was hooked (excuse the pun) on tech security immediately.

My goal through this social media tool (I think blogs are social media tools) is to interact with some of the world’s best security minds in the business (outside of the pressure of pitching), so that I can build on my genuine interest in information security.

The views and opinions expressed on this blog do not represent the views or opinions of my employer, any of its employees or clients. As a PR professional representing a number of security clients, there will be times when they will be mentioned within the context of this discussion. Current security clients I represent include Rohati Systems (www.rohati.com) and Secure Passage (www.securepassage.com). For a complete list of Trainer Communications clients visit: http://www.trainercommunications.com/current-clients.html

Posted by Joe Franscella