Thursday, April 24th, 2014

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In Snowden’s Wake, Will Advanced Surveillance Attack (ASA) Become Next APT? John McAfee Kicks-Off Anti-NSA Trend

Posted By Joe Franscella, 10/10/2013: Just a few months back you might have thought that Mandiant had etched the trend and term Advanced Persistent Threat (APT) in the top position on the cybersecurity wall of fame — that may not end up being the case. Click to Tweet: In Snowden’s Wake, Will Advanced Surveillance Attack (ASA) Become Next APT? McAfee Kicks-Off Anti-NSA Trend While APT will certainly... [Read more]


Gen. Alexander Can’t Access Daughters’ Emails, Says NSA Only Interested in Terrorists

Posted by Joe Franscella, 8/1/2013: Black Hat (@BlackHatEvents) 2013, Las Vegas – On Wednesday, National Security Agency (NSA) Director General Keith Alexander informed a rather tame crowd (with the exception of one or two hecklers) that his agency isn’t interested in phone or other digital communications unless they impact foreign intelligence gathering or involve known or suspected terrorists.... [Read more]


Black Hat News Storm Underway; Cisco, Big Card Hacks Also Making Hay

Posted By Joe Franscella, 7/26/2013: Black Hat USA 2013 (@blackhatevents) kicks off Saturday, running through next Wednesday – what a busy and exciting time for everyone in the cybersecurity industry and the news and PR machines. Everyone that watches the thunder – as the title suggests – has seen many, many news announcements wired and stories published in advance of the premier security event,... [Read more]


PhishMe Hopes to Reel in Originality, Persuasiveness, Realism; Wins Own Contest by Default

Posted by Joe Franscella, 7-24-3013: Northern Virginia-based startup @PhishMe, a company that has made a good name for itself as a cloud-based phishing email penetration tester and trainer, announced an interesting contest on its blog last week called the “The Double Barrel Throwdown 2013.” Posted PhishMe: “One of the great things about the IT Security industry is the intelligent, creative, and... [Read more]


Cybersecurity vs. Cyber Security: When, Why and How to Use the Term

Posted By Joe Franscella, 7/17/2013: “Cybersecurity” and “cyber security” are getting more and more mixed usage lately, so much that they are becoming almost as ambiguous as the term “cloud” was a few years back. The challenge information security executives and professionals are faced with is knowing  ̶  as the title implies  ̶  when and why the term should be used and how it should... [Read more]


Trend Spotting @BlackHatEvents: What PR Pros Shoudn’t Miss; Did I Mention the Irony @briankrebs is Bringing?

Posted by Joe Franscella, 6/28/2013: How often do PR and marketing professionals in the cybersecurity industry hear from reporters that they would like to cover a story about the victim of an attack? How often are victims willing to go on record about one? Answers: frequently and never. How ironic is it then that at this year’s @BlackHatEvents  security reporter @briankrebs is actually going... [Read more]


NSS Labs’ Defense In Depth Testing Reveals Weaknesses In Traditional Layered Security Technology Strategies; No Clear And Present Winners Named

5/29/2013 – A few days back NSS Labs (@NSSLabs) posted Are Security Professionals Overconfident in ‘Defense in Depth? A press release announcing a comprehensive in-lab test revealing that popular layered technology combinations are failing to protect organizations against exploits. Wrote NSS: In the past 18 months, NSS Labs tested the security effectiveness of typical defense technologies... [Read more]


Trainer Communications Establishes Office in San Francisco’s Financial District

Posted by Joe Franscella, 5/23/3013: Just wanted to post this latest news on the growth of Trainer Communications, my day job … SAN FRANCISCO, CA–(Marketwired – May 23, 2013) - Trainer Communications, a full-service public relations, integrated marketing and social media agency servicing the enterprise and consumer technology sectors, today announced the opening of a new office in... [Read more]


Why They Wired It: The @Cisco Energy Sector News; Strengths and Weaknesses #Criticalinfrastructure

Warning, you may not find this as interesting as I do unless you are an electric industry nerd. Posted by Joe Franscella, 5/13/2013: I’ve worked in and studied the energy sector, as a crisis communications manager for a major California-based gas and electric provider and as a journalist covering everything from politics to policy to operations. To this day, I follow the energy sector news; I... [Read more]


Why They Wired It: Box Jumps Out of Box on Security & Compliance

Posted by Joe Franscella, April 30, 2013: What a triumph, not only in functionality but also in positioning. Although not a security company, last Thursday Box (@BoxHQ) announced it had achieved HIPAA/HITECH compliance on a number of fronts, emphasizing security and privacy capabilities for personal health information (PHI) record sharing via its cloud-based file sharing and storage application (http://www.marketwire.com/press-release/box-powers-the-healthcare-information-revolution-with-partner-ecosystem-1782953.htm).... [Read more]


Why They Wired It: Blue Coat, Staffing Solutions 360, Among Today’s Cybersecurity Press Releases

Posted by Joe Franscella, April 25, 2013: Scores of press releases crossed the MArketWire (@Marketwired) software RSS feed this morning, intermixed in the bunch were several that announced security related news, here as a look at a few with a little PR and marketing analysis on why they wired it. First up: Blue Coat Commends the Department of Commerce’s Bureau of Industry and Security for Penalizing... [Read more]


Do Chinese Hackers Scare Security Execs into Buying? Not Really

Posted by Joe Franscella Wednesday, April 24, 2013: This year I had the pleasure of attending the SC Magazine awards dinner during RSA Conference 2013, thanks to my friends at Solutionary, a provider of pure-play Managed Security Services (a Trainer client). The best part of evening was SC VP of Editorial Illena Armstrong’s opening, where she acknowledged the contribution of a major cyberdefense... [Read more]


The Dark Side of Entertainment at Black Hat

Pwnie Awards Entertain, Warn Posted by Joe Franscella, 7-27-2012 Being the director of an IT security PR and marketing practice comes with privileges, among them — getting to attend Black Hat each year. For the past four, I’ve had an opportunity to learn about what the latest trends are, how they are going to impact the security news media for months to come, and see first-hand some of... [Read more]


Henry Keynote Opens Black Hat with Flash Bang

Volunteerism, Cooperation and Offensive Strategy Needed in Cyberwar Submitted by Joe Franscella, July 25, 2012: LAS VEGAS (Black Hat) – If President John F. Kennedy were alive and in attendance at Black Hat founder Jeff Moss’ keynote welcome address, he would have been shaking his head in agreement with Moss. Reminiscent of Kennedy’s iconic “Ask not what your country can do... [Read more]


Yahoo! ex CEO should have leveraged the “cool factor”

Posted by Joe Franscella, Monday, May 14, 2012: I just got done reading Deborah L. Jacobs’ Forbes article on how lying about having a degree in computer science led ex Yahoo! CEO Scott Thompson to resign from his position. Thompson should have learned from the top tech guns. Facebook CEO Mark Zuckerberg, Microsoft founder Bill Gates and the scores of other wildly successful tech moguls not only proved... [Read more]


Sophos Researcher on Utah Breach: Use Encryption, but it Wouldn’t Have Helped

And other security stories that caught my eye …. Posted by Joe Franscella, Wednesday, April 11, 2012: Researcher Brian Royer of SophosLabs had an interesting take on the Utah Department of Health breach that has compromised as many as 500,000 patient healthcare records that included social security numbers. He pushed the value of encryption but says that in this case it would not have helped:... [Read more]


Security Heavy Monday Report

Posted by Joe Franscella, Monday, April 9, 2012: I came in this morning to a number of stories that broke across various security, tech and biz pubs since 5 a.m. EDT. Aside from being mostly concerned over the MAC Attack (for personal reasons), here are a few of those and some others that caught my eye: How To Prevent Data Leaks From Happening To Your Organization By John Sawyer, the Dark Reading special... [Read more]


Visa Qualified Investigator on Global Payments Breach

Visa Qualified Incident Response Assessors (QIRA) are consultants Visa says are qualified to investigate payment card breaches  — the FBI of the payment card industry so to speak. Further down on the post, you’ll read what one of them MANDIANT, had to say on the GP breach. Posted by Joe Franscella, Thursday, April 5, 2012 (Updated with corrections, Friday, April 6, 2012, 8:40 PM PDT) I’ve... [Read more]


Security Blogger Network Social Security Awards Voting has Begun!

Security Blogger Network Social Security Awards Voting has Begun!

Via the ashimmy.com blog: And the winners are ….. It is that time of year again! Starting today voting is open for the 3rd annual Social Security Blogger Awards.  You can vote at http://www.zoomerang.com/Survey/WEB22BQFS9A3BN/. Be warned that you must leave a verifiable email and blog address in order for your vote to count. Of course the winners will be announced at the Security Bloggers... [Read more]


How to tell a Compelling Story at RSA Conference 2011

How to tell a Compelling Story at RSA Conference 2011

Posted by Joe Franscella, 1-3-2011: 2011 is here, and for those of us in the mix so is RSA Conference 2011. Many of us  have already been working with clients on their plans and pitches for the event and the veterans among us know that by now we should be focusing in on what our news will be and how to best present it within a crowded, competitive and aggressive field. Last year I polled a number... [Read more]


Happy Halloween from Trainer Communications

Happy Halloween from Trainer Communications

Posted by Joe Franscella, 10-29-2010: We work hard at Trainer Communications, we also like to have fun. As always, the Halloween office dress up … Left to right — Ross Perich, the Cal Bear, Justin Gillespie, the 70′s rocker, CEO Susan Thomas, opportunity in disguise, Joe Franscella, the Clone Trooper, Kelly Kramer, the PicScout picture scout, April Rudish, the doctor is in, Larry... [Read more]


Moussouris to Leggio: It Bears Security Risk, and That’s That.

Moussouris to Leggio: It Bears Security Risk, and That’s That.

Posted by Joe Franscella, 10-21-2010: I always enjoy reading Jenn Leggio’s Social Business column at ZDNet and am thoroughly enjoying 100 Brains. Today she interviews Microsoft Security Guru Katie Moussouris, focusing on some social media security specifics that I found particularly interesting. Before writing about what I found specifically intriguing, I want to digress slightly to headlines... [Read more]


Politics aside, you gotta admire the Democrat’s positioning machine

Politics aside, you gotta admire the Democrat’s positioning machine

Posted by Joe Franscella, 10-1-2010: Market leadership is all about positioning, doesn’t matter if that market is IT, consumer or politics. Today the Obama Administration made former Chief of Staff Rahm Emanuel’s departure from the White House official. Emanuel now heads back to Chicago to run for the Mayor’s seat. Talk about your long-term positioning strategy in action — nicely played Dems! If... [Read more]


Compliance and Social Media Collide at SocialVolt

Compliance and Social Media Collide at SocialVolt

Posted by Joe Franscella, 8-24-2010: I’m a social mediaphile. I have a passion for all things social media and the technologies that enable them. I was particularly intrigued when a client of mine pointed out the Kansas City firm SocialVolt to me. SocialVolt is a social media management platform that claims to provide management and monitoring of social media discussions across multiple social... [Read more]


Black hat: Protecting the Web; DefCon: Hacking It?

Black hat: Protecting the Web; DefCon: Hacking It?

Posted by: Joe Franscella, 7-30-2010: Las Vegas, NV – After two days of Black hat I now see the relationship between that event and DefCon. Black hat seems to be the place where IT security vendors try to convince the world that they can protect the Internet, whereas DefCon attendees clearly — whether they say it or not — are well equipped to slash through everything being sold at Black hat.... [Read more]


Trainer Communications Wins Northern California’s PRSA Silver Anvil Award, Earning First-Ever Perfect Score

Trainer’s “Best Integrated Consumer Campaign” Produced Billions of Impressions for Online Retailer Zazzle PLEASANTON, CA  – June 29, 2010 -  Trainer Communications, a full-service public relations, integrated marketing and social media agency servicing the enterprise and consumer technology sectors, today announced that the San Francisco Chapter of the Public Relations Society... [Read more]


MAC Attack, A Case of the Midnight Munchies No More …

MAC Attack, A Case of the Midnight Munchies No More …

Posted by Joe Franscella, 6-7-2010: My college days are long behind me, but through the years I have still managed to keep a few extra pounds on by caving to my late night Big Mac cravings, here and there. This seemingly harmless guilty-pleasure is probably something I will never shake (no pun intended). What can I say, I’m a product of the “two all-beef patties, special sauce, lettuce,... [Read more]


RSAC 2010 Survey Says: Competitors Biggest Spy Threat

RSAC 2010 Survey Says: Competitors Biggest Spy Threat

Posted by Joe Franscella, 3-17-2010: Trainer Communications’ PR and marketing professionals were, again, all over the RSA Conference, myself included. This year was especially exciting as the amount of client’s we were representing there increased 300 percent over 2009 and this year we conducted two surveys for our clients PacketMotion and Brocade and helped our client Secure Passage out... [Read more]


RSAC 2010: Defining the Cloud, Film at 11

RSAC 2010: Defining the Cloud, Film at 11

Posted by Joe Franscella, 3-5-2010: Again, I had an excellent, educational experience at the RSA Conference. I run into editors, bloggers and analysts I know from time to time at the show and always ask them the same question, anything new, exciting or cutting-edge? Invariably, I get yes and no responses but this year I think I heard more say they were excited about the fact that innovation is starting... [Read more]


Writer/Analyst RSAC Pitching Pet Peeves; Tell Me Something New … Please

Writer/Analyst RSAC Pitching Pet Peeves; Tell Me Something New … Please

Posted by Joe Franscella, 2-25-2010: RSA Conference 2010 is here, only a few days away at least. Many in the PR trenches are busy psycho-dialing in hopes of scheduling that one last, or in some cases first, meeting with a journalist or analyst so you can prove your worth to your clients. If you have a big name to throw around with some big news coming out at the show then you may be hitting the jackpot,... [Read more]


RSA Conference 2010: How to Secure News Coverage for Your IT Security Clients

RSA Conference 2010: How to Secure News Coverage for Your IT Security Clients

Posted by Joe Franscella — 1-27-2010: RSA Conference 2010 is here, that’s especially true if you’re in PR and you have an information security client that’s contracted with you to raise awareness for them at the show among media and bloggers. If you’re representing McAfee, Symantec, Cisco, RSA (EMC’s security division) or another mega IT security powerhouse, stop reading — you should... [Read more]


Commitment to Video, Just One of the Reasons I Like it at Trainer

Commitment to Video, Just One of the Reasons I Like it at Trainer

Posted by Joe Franscella – 1-24-2010: The start of January marked my second anniversary at Trainer Communications. On that day, I tweeted: I meant it, too. There’s a lot of great things that go on at Trainer Communications. Aside from working with an excellent bunch of PR, communications and marketing pros, Trainer’s commitment to Metrics Matter™ (the agreement made between Trainer and... [Read more]


How Schmidt Can Reach Small, Innovative Game Changers

How Schmidt Can Reach Small, Innovative Game Changers

Posted by Joe Franscella – 12-28-09 – The appointment of Howard Schmidt to the position of White House Cybersecurity Coordinator is further indication that President Obama’s administration acknowledges that effective cybersecurity can mean the difference between life and death. The administration should look at cybersecurity in this way, after all, cyberspace provides criminals and terrorists... [Read more]


Season’s Greetings!

Season’s Greetings!

Posted by Joe Franscella – 12-23-09 - It’s that time of year again. Time to catch up with family and friends to spend some quality time together, reminisce about times past and times to come. I have had some fantastic things happen to me over this past year, including the birth of a new daughter, IsaBella, retention of a great job which I truly value and enjoy, another year with a great... [Read more]


How to get your InfoSec clients featured in SC Magazine in 2010

Posted by Joe Franscella, 12-7-09 – 2010 is around the corner and it’s every account coordinators favorite time of year — Editorial Calendar time! For those of you out there in IT security PR, here is a QA with SC Magazine’s Editor-in-Chief Illena Armstrong that sheds some light on the SC Magazine ed cal process as what assets you need to bring to the table to get your clients considered... [Read more]


Trainer Wins Awards for Communications, Marketing, PR and Video

Trainer Wins Awards for Communications, Marketing, PR and Video

Posted by Joe Franscella, 11-24-09 – Tisa Penny (left), Shannon Magill and Susan Thomas with the PR News and MarCom Gold awards, earned for outstanding communications, PR and marketing efforts in support of the Mt. Diablo Region YMCA fund raising efforts. There’s nothing like an award to rally the troops, build morale and validate the value of your organization’s services. At my day job,... [Read more]


Rothman Rides Again; IBM’s Cloud and Glyde.com

Rothman Rides Again; IBM’s Cloud and Glyde.com

Posted by Joe Franscella, 11-17-09 – Anyone who’s ever brought a client in front of Mike Rothman for a briefing knows two things: 1.) Prepare the client to tell the truth; 2.) Prepare the client to hear the truth. Although a lot of times clients don’t realize it at first, the toughest briefings — which may leave them rattled — often end up being the most productive as... [Read more]


Bill Gates, are you not honored that you’ve got my attention?

Bill Gates, are you not honored that you’ve got my attention?

Posted by Joe Franscella – 11-3-09 – Nobody loves to get angry at Microsoft Windows more than I. At least a few time a day, I am annoyed over bells and whistles that pop up unannounced and uninvited, ticked over apps that just decide to stop responding or swearing while trying to find emails I know I sent and received. Every now and then, here and there, I see something of interest that... [Read more]


Happy Halloween! Work Hard, Play Hard, Have Fun Every Day

Happy Halloween! Work Hard, Play Hard, Have Fun Every Day

Posted by Joe Franscella – 10-30-09 – Happy Halloween from a few of the hard-working, fun-loving gang at Trainer Communications. You won’t find a better bunch of PR and marketing practitioners completely devoted to client satisfaction but also sure to have, at least, a little fun every day.  Read More →


Taking Advantage of Misfortune, Isn’t that Something Cyber Criminals Do?

Taking Advantage of Misfortune, Isn’t that Something Cyber Criminals Do?

Posted by Joe Franscella – 10-14-2009 – The other day I received an interesting email: B a n k of America Notification [ ref id: 837644 ] Dear B a n k of America member , You have (1) new security message from B a n k of America SiteKey: – Please click on the link below and update your profile. It was easy for me not to click on it, my every-day immersion in cyber security has taught... [Read more]


Cloud Evolution: 1.) Buzz, 2.) Cisco Snatches Hoff, 3.) Obama Open’s Cloud store, 4.) $44 bill by 2013, 5.) Reality

Cloud Evolution: 1.) Buzz, 2.) Cisco Snatches Hoff, 3.) Obama Open’s Cloud store, 4.) $44 bill by 2013, 5.) Reality

Posted By Joe Franscella – 10-10-09 - Back in August, the New York Times published an article written by Ellen Messmer out of IDG’s Network World, titled: Security Start-Up Rohati Extends Access-Control Gear to the Cloud. In it, she says that John Burke of  Nemertes Research stated: ….Nemertes in its research has found that fewer than 5% of organizations today have any type of funded... [Read more]


Interesting News About Cloud Reliability

Interesting News About Cloud Reliability

Posted by Joe Franscella – Read an interesting blog post by Larry Dignan at ZDNet Between the Lines blog this morning, IBM targets Google Apps for business, undercuts pricing and touts reliability. One paragraph really caught my attention: The LotusLive iNotes launch, set to be announced on Monday, pushes reliability in a big way. Taking a jab at Google’s outages, IBM said it’s imperative... [Read more]


How to pick an expert social media consultant

How to pick an expert social media consultant

Posted by Joe Franscella Media designed to be made available quickly and easily over the Internet to anyone with a Web browser and Internet connection is typically referred to as “Social Media.” Commonly used social media types include videos, blogs, photos, PodCasts and remarks made on social media publishing communities, blog reply fields and platforms such as Facebook, LinkedIn, Twitter and... [Read more]


Strategy executed by untrained soldiers can leave a lot of casualties behind

Strategy executed by untrained soldiers can leave a lot of casualties behind

Posted By Joe Franscella The last thing any good general wants to do is go to war with untrained soldiers. Could you imagine devising a clever strategy and then deploying soldiers on the battlefield who don’t know the difference between a muzzle and a breach? The results would be disastrous. Imagine you are a CMO, marketing VP or director and you decide to execute on a social media strategy with... [Read more]


Trainer TV Sheds Light on What Keeps Security Execs Up at Night

Posted by Joe Franscella I’m not big on press releases or announcements that start off by stating “… is pleased to announce …” But, I gotta say that in this particular case I really am pleased to announce (on Security Heavy) Trainer TV, my firm’s video contribution to the IT, marketing and public relations spaces. Trainer TV is Trainer VP Ross Perich’s long-developing... [Read more]


In Information Security PR, what’s real Trumps slick gimmicks and stunts

In Information Security PR, what’s real Trumps slick gimmicks and stunts

Posted by Joe Franscella About nine months ago, I had a phone conversation with Bob McMillen of IDG to better understand what he looks for in a news story. During the course of the call, the topic came up of just how many Information Security vendors there are. I don’t have an exact figure, but I came up with around 900 in the greater Silicon Valley area alone. If you use the InformationWeek description... [Read more]


Smile and dial and pray – there’s more to it

Posted by Joe Franscella I was as intrigued by Claire Caine Miller’s New York Times piece, Spinning the Web: P.R. in Silicon Valley, as Michael Arrington and Todd Defren were. Like anyone who read it, I agreed with some of it and I disagreed with some of it. I also agreed and disagreed with various ideas that it spawned within the blogosphere. The first idea I disagree with came from Arrington.... [Read more]


Why I Am A Fan of Tech Video – David Pogue in Particular

Posted by Joe Franscella Whenever I am tasked with video responsibilities at my firm, I always make a beeline to YouTube to do dearches and gather inspiration. Today I was searching for some comedy fodder related to technology reporting and I came across this old David Pogue video. Listen to the lyrics closely, it really is well done and demonstrates the power of communicating through the YouTube... [Read more]


If You’re Not Positioning Yourself Among the Social Media Masses, then Who Is?

If You’re Not Positioning Yourself Among the Social Media Masses, then Who Is?

Posted by Joe Franscella A while back, I tweeted: The more someone claims to be a social media expert the less of one they become. The message’s implication was clear: so many people are claiming to be “social media experts” that deciding whom to engage to help you position your company and products on social media platforms is becoming increasingly difficult. The task can become... [Read more]


In the name of InfoSec and Web Video 2.0

Posted by Joe Franscella I’m a big fan of Web 2.0 video. I love that Web 2.0 empowers anyone with a video camera and an Internet connection to quickly and easily share their perspectives with the world and it truly is living the dream for me to get paid to produce corporate video for the Web and internal uses. When I moved into my new house six months ago I crated up my home-studio and finally... [Read more]


Survey Says:  Vendors Don’t Understand Enterprise Buyers

Survey Says: Vendors Don’t Understand Enterprise Buyers

Posted by Mary Van Zandt The IT industry never ceases to amaze me!  During the dot-com era I was working at Sterling Commerce and my charter was to market the company’s first security products.   At that time, many believed that if you were perceived by your buyers as a brick and mortar company you had no future, especially if you were in ecommerce.  The company did not abandon its brick and... [Read more]


National Survey Again Rates Trainer Communications Among Best Public Relations Agencies to Work For

Susan Trainer, President of Trainer Communications, receives the 2009 ‘Best Agency to Work For’ SABRE award from Paul Holmes in New York City. Trainer Communications, the premier provider of integrated marketing and high tech public relations services that create global market leaders, today announced its selection as the “Best Boutique PR Agency to Work For” in the annual... [Read more]


Kaspersky Injects Irony Into InfoSec News Game

ThreatPost.com Editor Ryan Naraine talks about his new gig during RSA Conference 2009. ThreatPost.com from Joe Franscella on Vimeo. IT security solutions vendor Kaspersky Lab specializes in reducing risk, ironically though, it has thrown its hat into the most risky industry of the day – news. A few weeks ago at RSA Conference 2009, Kaspersky launched ThreatPost, a news and community network for... [Read more]


Five Years Later – Still a Happy Marriage

Five Years Later – Still a Happy Marriage

Mr. and Mrs. Joe and Kim Franscella, on their honeymoon at the Club Med Columbus Isle, San Salvador, BH, May 17, 2004. Marriage has been good to me, no, it’s been great! I have a great and lovely wife, Kim, and she and I both have stuck to our commitment, which was that we decided to make our marriage work, for better or worse, in sickness and health, for richer or poor, until death do us part. Over... [Read more]


Security Heavy, Security Proud

Trainer Commmunications Security Practice, under the leadership of VP Mary Van Zandt, wins the monthly “Above & Beyond the Call” award for outstanding work at RSA Conference 2009. Proud to say that I am part of the team along with Shannon Magill. Above & Beyond Prize!!!!  Read More →


Need PR Pros In Your Corner? You Decide

On a recent bi-coastal media and analyst tour, Trainer Communications caught up with Secure Passage executives in between briefings and they validated the importance of having Trainer’s marketing and communications professionals on their side. Trainer Communications, the premier provider of integrated marketing and high-tech public relations services that create global market leaders, today... [Read more]


Why You Should Never Turn Away A Vendor

Why You Should Never Turn Away A Vendor

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RSA ’09: Four Days Later

I have 45 minutes left before he press room at RSA Conference 2009 closes. Just want to take a few minutes to point out a few highlights I’ve experienced over the past four days. Found threatpost.com to be quite intriguing – I think its good news for the news industry that corporations are stepping in to fill some of the gaps that the slowing print industry is experiencing. Had a chance... [Read more]


2009 RSA Attendees Split on the Effects of the Economic Downturn on Security Budgets

SAN FRANCISCO, CA – RSA CONFERENCE — Secure Passage today announced that its man-on-the-street survey at RSA Conference 2009 revealed that there is no consensus about spending for IT security. When asked if the downturn in the economy would have negative, positive or no implications for security budgets, the more than 100 respondents were nearly split in their perspectives. Thirty-two... [Read more]


Survey at RSA Conference 2009 Reveals Virtual Firewall Adoption Lags Virtualization Explosion

SAN FRANCISCO, CA – RSA CONFERENCE — Secure Passage today announced that its man-on-the-street survey at RSA Conference 2009 revealed that 72 percent of respondents have not deployed any virtual firewall technology. The survey further reveals that adoption is hindered by a lack of consensus as to the definition of a virtual firewall, increased management burden, and limited visibility into... [Read more]


RSA Heavy

It’s almost time. Next week I will be heavily immersed on behalf of clients and my firm, Trainer Communications, in all things RSA Conference 2009. I am especially excited about the social media activities we are executing for my client Secure Passage. Over the course of event, they are meeting with several key journalists, bloggers and analysts to discuss their integration and reseller partner... [Read more]


Kindle Brings Chasm Back to Life

The Kindle V2 I gave in, after not much thought I purchased a Kindle V2. What the heck, I only have to buy about 20 of the half-priced Kindle books to pay it off. My first purchase – Geoffrey Moore’s classic marketing manifesto “Crossing the Chasm.” I have been meaning to reread the piece for some time and I have to admit, the Kindle experience is making it easier and quicker.... [Read more]


35 Million Identities Breached, $5 Billion in Losses in ’08

In 2008, according to Royal Group Services, a data breach damages indemnification provider, 35.7 million identities were compromised and 18 million records were stollen from financial services companies. The company, which specializes in PCI DSS insurance services, further reports that in ’08 companies paid an average of $202 per breached file and that the total cost of data breaches among financial... [Read more]


More Grid & Cloud Buzz

Network World’s Ellen Messmer took the electric grid hacking investigation a few steps further with a great piece today – How serious is threat to power grid? Depends who you ask. In it, she asks a number of experts from different facets of the technology spectrum what their chief concerns are regarding the news of the hack. She got some interesting respoonses: “There is hacking,” says... [Read more]


Cyber Spies in the Grid: Who Really Rules Bartertown?

In 1997 I was working as a communications manager for a major West Coast power company. The first two weeks on the job were spent getting oriented with the company, position, how power flowed from generator to end user, and, finally, on how California’s energy deregulation legislation was opening up countless opportunities for independent power and services providers. When learning about the... [Read more]


Cloud – Not Just Another Buzzword Anymore

What are the sure signs that a category is no longer just a buzzword? 1 – Thought leaders in the space form organizations dedicated to it; 2 – Mainstream writers take it on as a beat. Just this week Network World writer Tim Greene announced he’d be switching his newsletter focus to Cloud Security. In yesterday’s NAC newsletter, at the end he wrote: Not so for this NAC newsletter.... [Read more]


How Vital are Cloud Platforms?

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Twitter: I Can’t Imagine Life Without It

Is Twitter’s breakneck growth causing a backlash? So goes the title of an interesting CNN article about how Twitter participation growth brings on the “Fail Whale” image more often these days. Twitter users who have experienced down moments know the image pops up during these times. To quote the article: The conversational Web site, which lets users post 140-character microblogs,... [Read more]


IT Security King for a Day

Anyone remember Lee Iacocca? He was the son if Italian immigrants most notable for turning around Chrysler in the 1980′s. He rose to popular fame when he became the point spokesman on all Chrysler TV commercials and then later became even more famous when President Reagan appointed him to head the Statue of Liberty renovation and preservation program. Towards the mid 80′s, I remember an... [Read more]


RSA Sandbox 2009

RSA Conference 2009 has a particular feature I am especially interested in attending, the Innovation Sandbox.  On Monday, April 20, the Sandbox will provide vendors that aren’t necessarily exhibiting with an opportunity to demonstrate their products during a half-day session. To me, breakthroughs in technology are the most exciting feature of my job, one of the reasons I’ve enjoyed it... [Read more]


With Elements of … Life in General

Like the title says … Security Heavy with elements of …. Thought I’d write a little about “life in general” for Friday. One of the things I enjoy about social media is it provides an opportunity to get to know people on a human level. Thanks to blogs, tweets, Facebook etc … I know Jennifer Jabbusch of Security Uncorked is a competitive dancer, I know Alan Shimel... [Read more]


Day 2 – Still Going Strong

Just when I thought the toughest part of blogging would be getting hosting set up and learning the Word Press content management platform, it hit me – the writing, oh yea, fresh content. Luckily, I have a passion for writing and security, there is never going to be any shortage of security related content to write about and comment on and I am sure my colleagues at Trainer Communications will... [Read more]


Security Heavy: Up and Running

Over a year ago I accepted a job at Trainer Communications, a Marketing and Public Relations firm managing foreign and domestic accounts for private and public companies. It is a fantastic place to work – more about that in a later post. I was hired into the Security Practice and was not sure what to think at first. I had returned to PR following a six-year stint as the managing editor of a newspaper... [Read more]